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Yankee Candle
Spring Social Media Campaign
A promotional drive on large spring-scented candles that featured vibrant images and scent cues. The messaging prompted users to interact by asking them to choose their favorite spring scent. The campaign drove traffic to product pages on the Yankee Candle website. Custom product page content was also developed for over 50 different scents.
My Role:
Campaign Concepts, Facebook/Instagram Ads, Product Page Content
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